Mojo Supermarket asked 140 Gen Z and millennial Muslims what they thought about designs from House of Gül in order to change how brands interact with Ramadan. Source - itsnicethat The Ramadan Report was made by Mojo Supermarket and House of Gül. It is a research study that surveyed 140 Gen Z and millennial Muslims in the US about their experiences, beliefs, and opinions during the holiday. The report follows several different threads at once. With a multi-layered design by House of Gül, it looks at how people who observe Ramadan feel about things like routine and community. It also speaks directly to people from outside the community who want to take part in an authentic way, especially brand managers. The report says that young Muslims aren't interested in a John Lewis ad. Instead, it shows how few products and services are made with solutions for the community in mind. "I'd love it if brands made their products and services more appealing to Muslims and what we go throu...